I sat down with Matt Humphrey, co-founder of HomeRun and now VP of Merchandise at Rearden Commerce, to talk about growth hacking and how to keep a growth-focused culture in a rapidly expanding company. Matt team’s growth strategy ultimately led to a viral product and a strong exit. His complete interview is below.
What is growth hacking?
Growth hacking is acquiring, retaining, and monetizing users more effectively. A growth hacker is an individual who can, from end-to-end, collect data, ideate, plan, execute, and deploy the necessary tactics and strategies to hit goals.
How did you develop these skills?
I developed these skills tuning interesting and novel viral loops with Andrew Chen back in 2008, building on the Facebook platform from 2009-2010, and engineering email list growth in 2011 at my company Homerun.